Creative team: Manish Patras, Glynn Waltham and Simran Kanda
Challenge
Introduce the Crazychaos shoe to the fashion conscious audience.
insight
Its an ugly shoe. Only the biggest of personalities can pull these off.
Proposition
Defy the norm.
BIG IDEA
As BIG as your personality
PRINT
Store
As customers walk into flagship stores there will be a miniature of the store inside. This miniature is a Photo Booth for people who try on the shoe. A burst of photographs will be taken to create a GIF and will be played outside of the store and sent to their phones to share on social media, making our audience part of the ads.
Social Media
People will be able to scan their friends and enlarge them using the Crazychaos filter on Snapchat and Instagram.
On the streets
Using projection manipulation we will project our models across cities, using the urban wonderland as our canvas.
