Army of The Dead
Zack Snyder's Army of The Dead is a zombie heist film by Netflix. Me and Glynn Waltham were tasked to come up with activations to help promote the launch of the film in the UK. The film featured shipping containers that were used to keep zombies quarantined within Vegas. We decided to use this element throughout our campaign and help bring some of the zombified Vegas to the UK.
We suggested taking over locations with shipping containers to bring the same apocalyptic feeling for the audiences to experience first hand.
The Containers took the UK by storm, featuring in many local news articles.
Campaign created with Netflix UK and Glynn Waltham