THE CHALLENGE
Make Audible relevant to a young professional audience, who want to make the most of their time.
INSIGHTS
- Social Media only offers forgettable stories
- Because reading is time consuming, people feel like they have to set aside time to read
- We all want more time
PROPOSITION
Great stories are worth the time
BIG idea
It's always the right time
Case Study Video
PRINT ADS​​​​​​​
JOURNEYS​​​​​​​
Audible's First ever book
Whenever there's time, it's always the right time.

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