How do you make social media unforgettable for one of the UK’s top supermarkets? With flipping good ideas. Over nine months, we supercharged ASDA’s socials across: campaigns, series, reactive content, always-on, and paid. The result: over 2.5 million engagements and 75 million organic impressions, helping position ASDA as a leader not just in the supermarket industry, but also on social media.
Meet The Nanfluencers
We turned your nan into an influencer to show our prices go hard.
Because let’s be honest, no one trusts a brand saying “we’re cheap.” But your nan? Instantly credible. She’s been price-checking since sliced bread, and only wants the best for you. Bless her! So we formed a squad of certified 'Nanfluencers'. Clocking sale steals, beefing Gen Z in challenges, and posting unhinged-but-wholesome “come shop with me” vids. Cute, chaotic, and pure entertainment.
Because let’s be honest, no one trusts a brand saying “we’re cheap.” But your nan? Instantly credible. She’s been price-checking since sliced bread, and only wants the best for you. Bless her! So we formed a squad of certified 'Nanfluencers'. Clocking sale steals, beefing Gen Z in challenges, and posting unhinged-but-wholesome “come shop with me” vids. Cute, chaotic, and pure entertainment.
The nan's were loved by the nation, leading to: 37% lower CPM than typical, 23m impressions across 13 pieces of content, 4.3m unique users reached on Meta and 3m unique users on TikTok and even landing headlines in the press.
101 Ways
Yes, that’s me as an Egg Smasher...
For Easter, ASDA wanted to sell a lot of Easter eggs so people could actually go egg hunting (and to make a profit). So we created the ultimate egg hunters: Egg Smasher and Egg Cracker. Together, we dreamed up 101 ways to crack and smash Easter eggs, then wrapped the whole thing in a rap. The result? One of ASDA's best performing pieces of content and TikTok demanding the track be released on Spotify.
For Easter, ASDA wanted to sell a lot of Easter eggs so people could actually go egg hunting (and to make a profit). So we created the ultimate egg hunters: Egg Smasher and Egg Cracker. Together, we dreamed up 101 ways to crack and smash Easter eggs, then wrapped the whole thing in a rap. The result? One of ASDA's best performing pieces of content and TikTok demanding the track be released on Spotify.
Lighting up King's Cross for Christmas
