Pringling Challenge
Pringles asked us to inspire the internet to get creative with their product. So we invented Pringling.
We made the internet challenge each other, seeing who would get the highest score possible all the while creating a viral TikTok movement.
We made the internet challenge each other, seeing who would get the highest score possible all the while creating a viral TikTok movement.
The Challenge was simple:
1. MAKE A PRINGLES SHAPE WITH YOUR BODY
2. DISCOVER YOUR PRINGLE PERCENTAGE ON TIKTOK
3. CHALLENGE A FRIEND TO BEAT YOUR SCORE
1. MAKE A PRINGLES SHAPE WITH YOUR BODY
2. DISCOVER YOUR PRINGLE PERCENTAGE ON TIKTOK
3. CHALLENGE A FRIEND TO BEAT YOUR SCORE
The challenge lived on TikTok through a custom effect, and even with small budgets, we created something the internet genuinely enjoyed. By tapping into the power of social, it drove positive, organic engagement and meaningful brand love.
