Six Nations Rugby partnered with TikTok, marking the first-ever title sponsorship of the Women’s Championship. The partnership also saw TikTok become an official partner of the Guinness Six Nations, with a strong focus on accelerating the growth of women’s rugby.
Through creator collaborations, and in-app activations, highlighting players, the aim was to boost visibility, engagement, and participation across the sport, giving fans unprecedented access to teams, and behind-the-scenes moments. All along highlighting safety features on TikTok. Creating over 350+ assets over the Six Nations games, increasing engagement, reach, as well as impressions, but mostly, giving fans unprecedented access to Six Nations to make TikTok a place where all fans play.
